Tested Advertising Methods by John Caples
Tested Advertising Methods by John Caples’ classic is a must-read, for all marketing and advertising professionals. It is one of those rare books that proves it worth by offering wisdom and information which is applicable and relevant in the field of advertising till date despite ever-changing social trends and industry changes.
Guiding you through the whole advertising process, Caples shows you, step by step, how to make all your advertising successful.” If the headline is poor, the copy will not be read,” he tells us and offers in his book twenty nine different formulas for writing good headlines. This importance is reflected in the fact that five of its eighteen chapters are dedicated to writing headlines.
He explains that advertising is not a science, because you can never predict public opinion with guaranteed results. The reader will understand and learn why certain ads are more effective then others and why some just fail altogether. From using headlines to graphics, one will learn to use better selections that are more attractive to customers resulting in better sales performance.
Today, a whole new array of advertising is available in the form of cell phone text messages, web based ads and many other forms of contact. Caples book will provide aspiring students in the field of advertising fundamental concepts that will bring out the substance of any creative endeavor that can be applied to any new media, different climates and attitudes.
To creating better copy, concepts and ads, ‘Tested Advertising Methods’ is a map that will help in directing one towards developing successful advertising .
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