The 22 Immutable Laws of Branding by Al Ries
Authors Al Ries and Jack Trout provide a book that delves into the subject of marketing that will contribute to the majority of people having a better understanding and grounding in the subject of marketing.
This book eliminates many myths and misconceptions of the marketing process. It focuses on a full range of business issues providing readers with many case examples from the real world. Most of these examples show that many companies have inadequate knowledge and assumptions on marketing that are not helpful for them to succeed.
This book challenges the conventional thinking as related to marketing. The authors care passionately about helping companies challenge these conventional ideas and assumptions.
According to the authors,by violating these immutable laws, one will run the risk of failure. Having patience and adopting these laws of marketing will result in the success of the business.
