Guerilla Marketing by Jay Conrad Levinson
Small business will benefit from the covers of this book. ‘Guerilla Marketing’ will cover the marketing aspects of a business. Some of this methods are positioning, customer, service, direct mail, ads and creating publicity.
These are some of the most common ways most small businesses use to market and “Guerrilla Marketing” will remind you how to use these tried and proven methods for results.
Regardless of whether your business is run from your home, a rented office, or the trunk of your car, marketing questions are the same:
• How do I position my business to attract customers?
• What type of customers do I want to attract?
• What are the best ways to market my business?
• How can I do it all with the least amount of expense?
This book will also show that by using a few of these ideas creatively by modifying them, one can obtain better results.
This is a paragraph from the introduction to “Guerrilla Marketing For The Home-Based Business” and sets the theme for the rest of this enlightening book. You may sell a product that is better than the competition, or provide a service that makes others in your industry look like bit-players. But unless you can spread the right marketing message, you will end up spinning your wheels wondering where you went wrong.
