How to Sell Anything to Anybody by Joe Girard
How to Sell Anything is an autobiography about a shoeshine boy, a high school dropout from Detroit, who became the ‘World’s Greatest Salesman”.
Without a degree, the author has a successful 15 year selling career that boasts of a Guinness World Record of 13,001 of car sales.
Joe Girard’s devotion of being in the trenches daily, built upon the principles of hard work and trust, brought him through the process of trial and error and hard knocks which rewarded him in the understanding of the basic tenets of car sales. Through self improvement, he devoted himself to bringing prospects to the door and converting them into life long customers.
Sharing his winning techniques in this step-by-step book, including how to: read a customer like a book and keep that customer for life; convince people reluctant to buy by selling them the right way; develop priceless information from a two-minute phone call; make word-of-mouth your most successful tool.
Reader will learn how to make cold calls, build customer profiles and client lists, bring in prospects and close the deal. Reader will also learn how to:
- Turn one sale into many more.
- Move away from losing sales into creating winning game plans
- Turn a prospect into a buyer
- Close a sale
- Sell at a loss to make a fortune.
Informative, entertaining, and inspiring, “How to Sell Anything to Anybody” is a timeless classic and an indispensable tool for anyone new to the sales market.
